Garden Center Blog

Here is a concept that really helped me grow sites, and search benefits.  It moves a site from being pretty to look at, to building revenue.

Traffic is not linear.  As a web developer we like to think that readers will look at our pages in order starting at the front and working back.  The challenge is to make each page it’s own “front door” with search engine considerations, a call to action and a means to move viewers to other key pages within the site.  See how many search terms will lead a browser to your site.

We used to think the goal was to be number 1 on google, get people to your home page and then get them in the store from there.
Now it looks more like targeting 100 search terms, building 50 gateway pages, and considering 5 different calls to action.

A great tool for this is Google Analytics.  It is free, tells you how many people came from which search engine.  Most importantly GA will tell you which search terms they use to get there.  We gather this information for all of our customers and are glad to help you expand your reach.
Good hunting!